Ways To Market Using Social Media
It seems like every few years, a new social network emerges from the woodwork and
becomes popular. All too frequently, businesses and marketers shrug off social
media as a means for traffic and lead generation. This is a huge mistake.
You see, social media has been around for ages, and with the rising popularity of
technology, ease of use, and high-speed connections – it's only here to stay for the
long haul.
What this means is that you need to start taking action and marketing your brand,
business, or products on various social media platforms. You may not see the
benefits or value in investing the time and efforts towards establishing yourself on
any social networking site, and that's completely fine.
But by the end of this course, I hope to change your mind and get you excited to
take action towards social marketing as a whole.
Without spending another minute of your time talking, let's just jump right into the
30 different ways that you can market your brand, business, products, or anything
else, entirely using social media.
Ways To Market On Facebook
In this section, we're going to look over and briefly explain just a few of the different
ways that you can market your brand, business, or anything else on Facebook.
Create A Facebook “Page” For Your Business, Brand, Or Product
Facebook expanded years back to allow users to create what's known as a “Page”
and it hosts all of the pertinent information about your brand, business, or anything
else that your page is centered around. Users can like your page, and then they will
see updates from you about anything you post. This is not only easy to do, but it's also
one of the best ways to market on Facebook as a whole
Join Groups That Are Relevant To Your Niche Or Brand
Groups are an extremely powerful marketing and community tool that you can utilize
in so many ways. Essentially, groups exist for any sort of topic you can think of.
These groups may be public or private. What's neat about the group feature is that
users will receive notifications for every post, which means you can get guaranteed
traffic if you contribute valuable content and posts.
Use Facebook Ads To Remarket To Prospects
Facebook custom audiences allow you to show ads to people who have already
visited your website. This is called remarketing (also known as re-targeting).
Advertisers can show product ads to Facebook users who left the website before
purchasing a ticket.
Re-marketing can be a very effective strategy because people rarely buy the first time
they hear of a product or see an offer. This is especially true for big-ticket items like
conferences and conventions.
Curate And Cross Post Content From Anywhere
This is almost a no-brainer, but it needs to be mentioned. If you're a blogger, write
articles, sell information products, or anything else, this is valuable to you. You
should cross-post anything you create on the web, on your Facebook page, or even in
groups as well. Make sure that you don't post the entirety of an article or blog post,
but rather summarize it or share a teaser, and then link to the full post at the end
Run Paid (And Targeted) Advertisements On Facebook To Reach New People
When you consider how gigantic the audience is on Facebook, you realize that the
advertising potential is also huge. You can laser target different niches and users
depending on keywords, interests, behaviors they've taken, and so much more. Better
yet, there are countless courses out there that will teach you how to get clicks (and
sales) from Facebook for pennies each. Though we mentioned re-targeting user's
before, there's enormous potential to target completely new user's as well. You can
use ads to gain leads for your list, sales for products, or likes for your page.
As you can see, just from these few strategies revealed, Facebook is an extremely
powerful tool for creating traffic to any website or page. You should always make it a
point to share valuable content and put your own twist on the methods you practice
Ways To Market On Twitter
Twitter has been around for a while now and it's definitely not going anywhere.
What's neat about Twitter is that it tends to have a very dedicated user base which
checks their timeline regularly. Furthermore, people will always see your tweets,
meaning that your posts don't get hidden, unliked by Facebook's algorithms. You can
easily drive tons of FREE highly targeted traffic using Twitter for any niche or
business, and to prove it, here are just a few methods for marketing on the platform.
Reply To Other Users And Answer Questions
Search for tweets that contain keywords related to your business or products and if
they're questions or anything – reply to them. This is your opportunity to not only
make connections with others but also to drive traffic and even get conversions too.
Follow Active Accounts That Follow Other “Authority” Users In Your Niche
This is somewhat of a grey-hat tactic, but as long as you don't go overboard with it,
there's truly no harm done. What you want to do is find the major players in your
niche or market, and then view their followers and people that interact with their
tweets. Go ahead and follow those accounts, or even interact with them. This is an
excellent way to gain new followers and easy free traffic. There's even software that
can automate this kind of stuff for you.
Use Hashtags To Attract Relevant Users That Are In Your Niche Or Market
Tons of people are searching for hashtags on Twitter to interact with or create
a conversation with. Not only that, but Twitter displays the trending hashtags and
topics all throughout the day, for different regions. You can use this to your
advantage by discussing popular trending topics to drive in traffic and spawn
engagements and discussions
Run A Contest Or Poll To Encourage Users To Take An Action of Some Sort
An integrated feature on Twitter allows you to create polls and even contests through
other 3rd party websites. This is an excellent way to generate tons of engagement,
conversions, and traffic for anything you want.
Ask Questions And Encourage New Conversations
As always, another excellent method for gaining traffic and creating a buzz is to ask
questions on Twitter. This could be by asking other users (via search or hashtags)
different questions. Or by asking your followers a question and getting them to
retweet with their answer. There are all kinds of potential with this approach.
Ways To Market On YouTube
At this point, there's really no excuse for you to not be utilizing YouTube in your
business, especially with how easy it's become to create awesome videos. With that
said, if you're still thinking of a way to implement YouTube into your business and
your marketing strategy, this is for you.
The following are just a few ways you can take advantage of the massive authority
and ever-growing pool of traffic on YouTube
Create Simple Or Complex Videos, Upload, And Optimize Them For Rankings
There are so many services (free and paid) to create videos for any purpose. Whether
it's a simple text and slide-based video, or a complex animated video – it doesn't
matter. Upload your content via videos and start creating. Optimize them for
different keywords, tags, titles, and add a nice description with a link to your website
or other offers. It's really that simple, just rinse and repeat.
Create And Upload A Highlight Reel Video
Video provides a unique opportunity to convey the energy and excitement of a live
event. Great visuals and catchy audio are a potent combination that drives
registration. It also creates engagement opportunities as the video is shared with
friends and other networks.
Harness The Power Of Visual Testimonials, Reviews, And Other Feedback
Do you have great comments in the exit surveys from previous products? Maybe
you’ve interviewed attendees or speakers and captured statements of excitement
about specific sessions, great experiences, and so on related to your business or
products. Don’t let those nuggets go to waste! Create simple graphic images with
these quotes and comments. Share these visuals in your email marketing campaign,
social platforms, blog posts, and email signatures.
Hold Contests And Explain Them In Videos, Ask For Interactions To Enter
Similar to other platforms, you can easily host all kinds of different contests and
crowd incentive-based events on YouTube. All it takes is a little thought and
creativity, and the effort to create and upload the video. You can set up rules for
entering, ask viewers to share something or sign up for something, and so many
other things. The possibilities are limitless
Network With Others By Commenting On Other Videos And Contributing
Some may consider this a spammy tactic, but it's not if you utilize it properly. By
interacting on other videos and channels, being helpful, and participating in
discussions – you will easily generate interest and establish yourself. In some
situations, other channel owners will offer to promote you or help you out.
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