KILLER TRAFFIC (part-2)
CHAPTER 3: MAGIC OF ARTICLE WRITING
1.How to Use Articles in Bringing Traffic to Your Website
Do you know how to use articles when driving traffic to your website? There are several ways in which you can do it; however, two are used more than any other method.
The first method is to submit to article directories. The second method is to submit to article publishers.
Regardless of which method you select, there are some basic protocols you should keep in mind when using articles to bring traffic to your website.
The first thing that you should keep in mind is that you should actually write a high-quality article that people will be interested in reading and will follow through all the way to the conclusion – and then the resource box.
The second thing that you should keep in mind is that your resource box must further compel them to go beyond simply reading – and jump to your site to consider whatever you are offering there.
You can do this a number of ways.
But whatever you do, remember to include a call to action right before you suggest the URL.
Additionally, when you write articles for directories, you will want to optimize for a keyword within the article.
While most don't take this approach – they only optimize articles on their own website – it is actually an excellent way to generate organic search engine traffic for your articles (in addition to the traffic they receive from the actual directory's search engine).
traffic for your articles (in addition to the traffic they receive from the actual directory's search engine).
Now, in addition to simply submitting your articles to directories to improve your natural search engine rankings and also to receive direct traffic, you will also want to submit them to publishers, as I mentioned above.
This isn't quite as easy.
For this task, I would personally suggest using a service such as http://www.thephantomwriters.com or http://www.article-marketer.com. Both of these provide excellent paid services for article submissions to both directories and publishers.
2.Tips on Writing Your Best-Distributing Article
As with anything in Internet marketing, there are no set rules that you absolutely must follow.
However, there are a number of simple guidelines that most marketers – no matter how creative they are – will go by, as experience dictates that ignoring certain realities will only yield failure.
The first thing you shouldn't ignore is the commonly held belief that writing a 300-400 word article will produce the best results by far.
This, quite frankly, is true. Unreasonably lengthy articles are more likely to turn a reader off than to intrigue them to continue reading.
And articles that are short or lacking content will similarly turn off the reader.
The next common tip you shouldn't ignore is that it is crucial to create a powerful, compelling resource box.
Many people simply leave a brief description of themselves in the resource box. But this isn't the best approach, unless you're hoping to get some dates.
A far better approach is to give them a brief synopsis of what your business is all about, what product you are selling, and why they might be interested in checking it out.
Additionally, make sure to leave it half-complete, so they have to actually click on your resource box link to learn more.
Another common tip you shouldn't ignore is that proof reading an article is important.
This is especially important if you're writing a batch of 5-10 articles to submit. It is easy to misspell words or make grammatical mistakes.
If you do not proof read your articles, your poor writing will reflect poorly on you and your business. It may turn some readers off enough to stop reading your article.
The last tip you shouldn't ignore is to provide actual, useful information without putting it in sales letter format.
Just try giving away secrets for free – if for one article only.
See how readers react. In most cases, when they're receiving better information, they will be more inclined to actually look at whatever you're offering in your resource box.
And there you have it: some “best practice” tips you can put into action next time you write some articles to submit to a directory or publisher.
3 .Where to Submit Your Articles for Maximum Exposure
In contrast to popular misguided notions about submitting to directories, more isn't always better. In fact, submitting to 1500 directories, when only 30 of them will be around in 5 months is a total waste of time.
Don't waste your time submitting your articles to every directory in existence. Instead, limit them to the best directories available.
I personally suggest the following directories for maximum exposure:
The above five article directories are all well worth your time for submissions if you plan to try to gain maximum exposure.
Each has been around for several years, has a high page rank, receives a decent amount of traffic, and will accept articles from any source, provided they follow editorial guidelines.
In addition to these five directory sources, you will also want to look at other places you can submit your articles to generate traffic.
For instance, in almost all cases, a popular forum will generate more traffic from an article post than will an article directory.
If you're writing articles in the Internet marketing niche, there are dozens of different forums you can submit your articles to, including:
And even
All of these sites receive a tremendous amount of traffic, which will benefit you significantly if you submit a high quality piece of information.
In addition to forums and article directories, you will also want to target different potential sources of traffic, including various Internet-based publishers.
You can do this by searching out large site owners in your given niche and asking them if they are interested in accepting you as a long term content provider.
You could submit articles on a semi-regular basis.
They won’t always accept, but when they do, the amount of traffic you receive from your article efforts will absolutely explode in magnitude – so don't be too shy to take this approach.
CHAPTER 4:
VIRAL TRAFFIC EFFECT THROUGH AFFILIATE PROGRAMS
1. Motivating Reasons to Use Affiliate Programs
What are some of the more motivating reasons to use affiliate programs to promote your products?
They are varied, but when it comes down to it, they all spell out the same thing:
a much higher sales volume for the same exact product and the same exact launch.
But to give you a little more motivation, let's consider what could potentially happen when using an affiliate program versus promoting a product by yourself with no help at all.
If you promote a product by yourself, you are limited to your own site traffic and whatever you can purchase from other webmasters and pay per click programs.
Even pay per click programs have relatively limited use in some niches, as they simply do not receive a considerable amount of searches, even though there are many potential buyers.
Now, if you use an affiliate program, you can have your product sent out to mailing lists, featured on websites, given considerable amounts of buzz, and even packaged with other products – all without your doing any extra work or paying anyone.
This reduces the risk for you considerably.
Rather than having to calculate whether or not a given form of advertisement will put you in profit, you can simply rely on your affiliates, who will put you in profit on every single sale, even if you're not receiving the full amount.
Another motivating reason why you should use affiliate programs to promote your product or service is that you can penetrate niches you never would have thought of or found yourself.
This is because your affiliates will have access to markets that you've never touched – but that they can access easily.
This means that you will even increase your sales volume to a figure beyond what would even be possible with a massive budget and massive effort on your part.
Still need motivating reasons to use an affiliate program to promote your product? Try using one. The results will provide you with constant motivation for future affiliate program building ventures.
2.How to Start an Attractive Affiliate Program
Do you know how to start an attractive affiliate program? Most people don't, why is why the also struggle with their product launches.
They might have an excellent product, but they don't know who can sell it for them – and they simply do not have deep enough market penetration to market it completely without help.
Your best bet when considering how to start an attractive affiliate program is to create some type of pre-launch plan, where you approach every possible person who could potentially sell your product as an affiliate.
You will then want to offer a generous commission on your product. I personally suggest at minimum of 50%.
Additionally, if your product has a higher price tag, more affiliates will be interested in selling it.
You will also want to create a professional sales page for your product, so that it is actually easy for your affiliates to sell.
Additionally, you will want to provide tools your affiliates can use to promote.
Additionally, you will want to approach the following groups to get them to sell your product as an affiliate:
1. Any friends you have who sell similar products. This is definitely the easiest way to sell the value of your product – simply tell a friend who already knows you and knows that you produce high quality work. Ask him/her if he/she is interested in becoming an affiliate for your launch. Tell him/her you will give him/her a higher.
2. Anyone selling products in your given niche. You might want to scan Click Bank or perform a Google search to get better information to use here.
3. People who you cannot ever imagine being one of your affiliates. That's right. You might think they're completely out of your range, but if you approach them correctly and actually offer decent benefits and a high commission, they may just decide to work with you.
And there you have it: a quick outline for creating an attractive affiliate program and then finding some affiliates to sell for you.
3. Where to Recruit Super Affiliates and JV Partners
People who create products are always looking for partners to participate in their launch activities – to give testimonials and to promote it as an affiliate.
Unfortunately, not everyone is savvy as to where to recruit super affiliates and JV partners.
In fact, most people who create products wouldn't have the slightest idea how to approach someone who could be considered a super affiliate or JV partner, even if they did have direct access to them (note: most people actually DO have access to these potential partners).
One of the best places to recruit super affiliates and JV partners is through public and private forums.
Yes, it seems like a stupid and obvious approach, but believe it or not, it actually does work; however, your presentation and offer both have to be excellent if you expect them to say yes, given all the offers they receive on a regular basis.
The best way in which you can begin this process is to open accounts on all forums that could potentially have future JV partners and affiliate partners.
For instance, you could look at high traffic forums or forums with regular “minor celebrity” appearances.
If your niche is Internet marketing, you will want to setup an account at the Warrior Forum, which you can find at the following URL:
http://www.warriorforum.com/ forum.
Your best bet (once you have created these accounts) is to become a regular poster.
Show what you actually are like and why it might be worth it for people to be your affiliate or setup a joint venture with you.
Once you have paid your dues, you can then start contacting your target JV partners and future affiliates through private messages.
When you do this, make it clear that you are willing to give far more than you receive.
If you're asking them to become an affiliate, give them a 100% commission if this is your first contact.
This will help you build a relationship; and will also get your product a considerable amount of traffic.
No comments: