KILLER TRAFFIC (part-3)

 CHAPTER 5: 
OTHER KNOWN TRAFFIC GENERATION METHODS THAT KILL

1 Taking Advantage of Traffic Exchange Programs

Taking advantage of traffic exchange programs is an excellent idea, especially if you own sites in niches that have elaborate traffic exchange programs.

For instance, for sites in humor and video niches, there are several different powerful traffic exchanges you can join.

Additionally, if you sell Internet marketing products or site-building products, you can join one of the many Internet marketing niche traffic exchanges.

What's important to keep in mind when joining a traffic exchange is that the efficacy of the traffic exchange will be completely dependent on the design of the exchange system itself.

For instance, some exchanges give members credit for surfing pages aimlessly, even though there is little to no chance that these members will actually be interested in the sites they are looking at.

In fact, some auto surf traffic exchanges – as they are called – are dominated by accounts that use bots to cheap the system.

Other traffic exchange programs have extremely poor results. Even if you buy credits, it takes an extremely long time to unload them, as there is very little traffic actually available within the system.

If you're selling Internet marketing related products, you may want to check out http://www.trafficswarm.com, as this is one of the better known and more reputable Traffic Exchange programs.

In addition to their auto surf program (which is a waste of time for you), they also allow you to put up exchange banners on your site to earn credits – and they also allow you to purchase massive amounts for very reasonable prices.

If you're still in a niche that offers traffic exchange programs, take advantage of them.

As long as the traffic is targeted, they're probably one of the best sources you will find anywhere for comparable prices.

If the traffic is low quality or not converting, then drop that exchange and move to another one.

You should be able to find quality exchanges through trial and error, as it is relatively inexpensive to experiment.

2 Using Forums to Generate Traffic to Your Website

Here's an excellent strategy for people who like to get their accounts and ISP banned from forums, affiliate programs, and hosting services: register for every forum available and spam the living daylights of them with completely new accounts.

Make sure that you contribute absolutely nothing to discussion. Just keep mindlessly throwing up posts about making $10,000/day working only 10-15 minutes.

It's sad, but people sometimes misinterpret that as the way to get traffic and sales from forums.

In fact, that is the absolute worst possible way to promote your site or product via forums.

However, if you're willing to take a more reasonable approach, there are a number of ways in which you can generate a reasonable income just from promoting your site or your brand via forums.

Get started by compiling a list of forums directly and indirectly related to your product.

Create accounts on each of these forums and begin to slowly infiltrate.

Find out what interests people on the forum, what they talk about, and what they spend most of their time doing.

Additionally, spend the time to actually interact with people posting on the various forums you are reading.

Let people get to know who you are and what you plan to do.

After you've been a part of the community for a while, consider putting up a link in your signature.

Additionally, if they have a section in which you can sell things, consider posting some of your products as a discount to bring people back to your site.

Regardless of what you do on the forum in terms of selling and promotion, your ultimate goals should be to make contacts, to promote your brand, and to drive traffic to your site.

All of these will come in time if you take an honest approach, rather than putting your site and your sales above all else.

3 Using Blogs to Drive Red Hot Traffic into Your Sites

One of the most effective methods for driving traffic to your sites is to use either a site blog or a small network of blogs.

Blogs are superior to regular website pages when generating traffic for a number of reasons.

One reason blogs are superior to normal site pages is that they are extremely easy to update.

All you have to do is login your account, copy and paste your new post into the blog interface, and hit update.

This allows you to post an update in a matter of minutes and move on. Search engines love this because your content stays fresh and dynamic.

Another reason why blogs are an excellent means through which to drive traffic to your site is because they can easily be pinged to directories.

This means that once you make a single post, you can be instanteously added to all directories and social bookmarking sites.

This is an excellent way to get your site spidered by search engines quickly.

If you're listed in a number of high PR directories, your blog will get spidered – and your site, product pages, and whatever else you have linked to will get spidered with it.

Additionally, every single time you post an update, you will be bumped to the top of your section for the tags you selected.

If you select tags carefully, you might be able to get a quick surge of traffic – and then channel that into your product pages or main site from your blog.

Another good way to drive traffic to your site using your blogs is to find other blogs in your network (if you use Blogger) and post comments that include a signature file.

In that signature, include a link to your blog or your main site.

Now, the last way in which you can generate red hot traffic with this method is to create multiple niche blogs, which are each optimized for a single keyword.

Promote them each for that keyword only – and then find ways to funnel all of that additional traffic into your site or product page.

CHAPTER 6: 
USING PER-PER-CLICK PROGRAMS

1 Pay-Per-Click Programs Exposed

If I were to completely expose pay per click programs in a short article, what would I tell you?

Well, until recently, people thought that they had pay per click programs sorted out entirely.

All they had to do was create a list of keywords, offer low bids, and they'd be bound to earn some type of return on their advertising, even if it wasn't much.

But things are quite different now. Two things specifically changed.

The first is the use of segmentation in pay per click advertising. Segmentation breaks advertisements down into even smaller groups, making them even more effective.

The best way to segment lists is to create groups according to “key phrase bases.”

This, quite simply, entails finding all keywords that have a string of at least two words in common and putting them together in groups.

This allows you to create pay per click advertisements that specifically use that string of two words.

Whenever a searcher looks up that phrase, those two keywords will be bolded in your advertisement wherever they are used, which will increase his/her chances of clicking on your advertisement.

Now, the other method, which has also become quite popular in recent months is the use of longer keywords.

In the past, pay per click program users often setup campaigns for fiercely competitive keywords and key phrases. This is no longer the case.

As even Google representatives say, more than 50% of searches on Google are completely unique.

This means that creating a massive, all-encompassing keyword list – rather than a simple, short keyword list – will ultimately be a far better strategy.

In addition to receiving more traffic, you will pay less to get it, as you will actually have no competition whatsoever.

So where does this leave you? The biggest recent developments in Google AdWords strategy involved highly segmenting lists and using longer, better developed lists, rather than short lists.

If your pay per click campaigns are still relying on short one and two word key phrases, you should generate more keywords and use better segmentation.

2 Step-by-Step on Using PPC to Generate Red Hot Traffic

Step by step, how can you use pay per click campaigns to generate red hot traffic to your site or product page of choice? Interestingly enough, it isn't as hard as you might believe.

1. Start by creating advertising accounts with Google AdWords, Yahoo's Advertiser Network, and Overture. 

Your concentration will be on Google AdWords, as it receives the vast bulk of traffic; however, you can use other PPC programs as additional means through which to generate traffic.

2. Use the Google AdWords keyword tool to generate a viable list. 

Continue to dig deeper until you have a massive keyword list that involves every possible permutation that Google offers.

3. Segment your list into many different lists. Use 2-3 word keyword bases for the basis of each list. 

According to Perry Marshall, AdWords expert, you should have a minimum of 40 advertising groups for almost any niche. If you're not close to this number, then you need to delve deeper and segment further.

4. Create campaigns for each of your keyword/key phrase groups. 

In each of these campaigns, optimize the ads to display the specific root keyword or key phrase that makes up the list. Whenever those keywords are searched for, the ads will be displayed, and the words will be in bold, significantly increasing the click through rate.

5. Select bid amounts for each keyword.

 Keep in mind what you will actually earn per sale on your product page. If your conversion rate is 1% and your product costs $50, then you cannot pay more than 50 cents per click; otherwise, you will not longer be in profit.

If you use all of the steps in this process and still do not break into profit, it may be time to decide whether you should change some other elements on your sales page.

You may want to change your headline, your graphics, or even your product price.

The combination of tweaking both your sales page and your advertisements will ultimately yield the highest profit.